I’ve been trilled with the business partnerships Foursquare has snagged over the past few months (Gap, ToysRus, etc). It made me think about the data retailers can tap into now.
(And for those of you wondering if this is gaming related. Foursqaure’s success is due in large part to its gaming mechanics.)
It also made me think about the last time I’ve been to the Gap. I haven’t been to a Gap in months. If I was anywhere near one of their stores during the Black Friday promotion I would’ve at least shown up to get the coupon. These promotions get people into stores.
What if retailers could combine Foursquare or Gowalla with their point of sale systems? It could change the game entirely. Retailers would be able to get users into the store and track their buying behavior. You can learn more about it here.