How to Sell Technology to Women

DON’T.

Whenever a company tries to sell me something using a gendered campaign I gag. Why?

They assume that women aren’t seated at the techy table.

The Consumer Electronics Association (CES) says women accounted for $55 billion of the $96 billion spent on electronics gear. And, that women are involved in almost 75 percent of all electronics purchases.

Females are already power players in technology purchasing decisions. However, the gendered launch of Della (Dell’s female friendly portal) leads one to believe that the company has just discovered women as a potential market.

Oh yeah and the Tech Tips section implies that women would only buy a laptop to help them count calories.

For help on how to market technology to women please see the iPhone. They’re doing it right. Apple wouldn’t dare launch iPhonista now would they?

[Via - Jezebel]

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