This is Part Two of the series “The Inevitable Re-Branding of Lara Croft” This has been reposted from my weekly column at Dawdle.
How to Re-Brand Lara Croft
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1) Fix the Game Play Already!
Why is that we’re still complaining about bogus camera angles and spotty game play in the TR franchise? The developers have had 8 chances to fix this and they’ve faield each time. If the idea to make Lara more female friendly is actually code for “we want to attract casual gamers” then fixing the mechanics of the game becomes more essential. Core gamers will complain and learn to put up with sub par gaming mechanics. Casual gamers will simply walk away.
Nathan Drake andMetal Gear Solid’s
Solid Snake have intense fan followings. Men don’t want to admit it but they’ve got a Bromance
with Nathan and Snake that rivals the love affair they have with Lara. Women also love yearn for lovable characters. Gender doesn’t play that big of a role. In the end people want to love their characters.
, Julia Roberts in Erin Brockovich
or Uma Thurman in Kill Bill
. Lara is starting to remind me of Halle Berry in Catwoman. A stale and failed attempt at creating a strong female character.
