http://mspixel.com/2008/09/05/free-gas-best-marketing-ploy-ever/ Bukola Ekundayo blogs about gaming and pop culture. Thu, 19 Jan 2012 01:26:04 -0700 http://wordpress.org/?v=2.8 hourly 1 http://mspixel.com/2008/09/05/free-gas-best-marketing-ploy-ever/comment-page-1/#comment-3434 Oops! Free Petrol Stunt Backfires on EA | MsPixel: Gaming and Social Media Mon, 08 Sep 2008 16:55:28 +0000 http://mspixel.com/?p=122#comment-3434 [...] EA’s free petrol stunt worked a little too well. EA was forced to abandon the promotion for Mercenaries 2: World in Flames after it caused gridlock in Finsbury Park, north London. In Mercenaries 2 you play a mercenary in Venezuela where  fuel is used as a currency. The promotion was meant to hint at  elements of the game’s design. EA had planned on giving away the petrol to celebrate the game’s release last Friday. The free petrol line opened up at 6:30am, but ended around 11am after outrage from the local community. I’m sure some folks had a hard time getting to work in the midst of the traffic. I still think this was an awesome idea for a marketing campaign. Maybe next time EA will choose a better location. [...] [...] EA’s free petrol stunt worked a little too well. EA was forced to abandon the promotion for Mercenaries 2: World in Flames after it caused gridlock in Finsbury Park, north London. In Mercenaries 2 you play a mercenary in Venezuela where  fuel is used as a currency. The promotion was meant to hint at  elements of the game’s design. EA had planned on giving away the petrol to celebrate the game’s release last Friday. The free petrol line opened up at 6:30am, but ended around 11am after outrage from the local community. I’m sure some folks had a hard time getting to work in the midst of the traffic. I still think this was an awesome idea for a marketing campaign. Maybe next time EA will choose a better location. [...]

]]> http://mspixel.com/2008/09/05/free-gas-best-marketing-ploy-ever/comment-page-1/#comment-2791 bukolae Sat, 06 Sep 2008 03:07:23 +0000 http://mspixel.com/?p=122#comment-2791 Yeah. I told my dad about this and he said, "No Way...Really? What game?" I hope they do this in the U.S. soon. My dad is on board! Yeah. I told my dad about this and he said, “No Way…Really? What game?” I hope they do this in the U.S. soon. My dad is on board!

]]> http://mspixel.com/2008/09/05/free-gas-best-marketing-ploy-ever/comment-page-1/#comment-2749 Nick Fri, 05 Sep 2008 23:21:07 +0000 http://mspixel.com/?p=122#comment-2749 I love this. It isn't particularly inventive, but it's very effective. Phenomenal ROI in terms of product awareness since the BBC picked it up. I love this. It isn't particularly inventive, but it's very effective. Phenomenal ROI in terms of product awareness since the BBC picked it up.

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