OMGPOP’s successful mobile game, Draw Something, has 6.5M DAU (as of June 1, 2012). However, Draw Something is not driving users to OMGPOP.com which hosts the social web games that inspired Draw Something. This offering is similar to Pogo, MSN Games and Yahoo! Games.
The site received a slight bump in unique visitors that is likely due to the success of Draw Something. Unfortunately, it doesn’t come close to the traffic that Pogo, MSN and others have generated.
According to Alex Horn from Big Huge Games there’s a hunger for new gaming titles in the Middle East, Eastern Europe and Russia.
During the “Growing Your Market” panel at PAX East 2011, we discussed the increasing importance of gaming markets outside of the U.S. Its interesting to note that developers tend to make games for themselves. This opens up an opportunity for locals to either (1) create games to serve their markets or (2) collaborate with gaming companies to translate and localize games.